What is Terroir?
Terroir refers to the complete environmental conditions in which coffee is grown, including climate, altitude, soil composition, rainfall patterns, and sunlight exposure. These factors work together to influence the chemical composition of coffee cherries, ultimately shaping the flavor profile of the beans.
Just as wine grapes reflect their growing region, coffee beans carry the signature of their origin. Understanding terroir helps explain why coffee from different regions tastes distinctly different, even when processed identically.